India’s Full-Stack DPDPA Compliance
& Data Privacy Platform

Operationalize DPDP across consent, data discovery, DPIA, third-party risk, and audit evidence with Privy by IDfy - winner of MeitY’s DPDP Innovation Challenge.

Certified. Endorsed. Trusted

Trust & Privacy Platform of the Year

Data Privacy Product of the Year

Privacy Technology Leadership Award

Discover how Privy works

See How Privy Works

How Privy Puts You in Control

One platform. Three pillars of continuous control across privacy, governance, and risk.

Consent Governance Platform

Centralize and control every consent, compliant, multilingual, and audit-ready.

Data Principal Rights Management

Simplify data rights requests with automated, real-time workflows

Cookie Manager

Scan, categorize, and manage cookies seamlessly and compliantly.

Meet Inspect AI:
Your Enterprise Privacy Co-pilot

InspectAI delivers a unified 360° view of privacy operations through 3 pillars and 7 connected modules, powered by one intelligent layer. It scans journeys, detects gaps, and keeps your privacy ecosystem audit-ready, thus connecting everything together.

Recognized Privacy Leaders

Winner of the MeitY–NeGD
DPDP Innovation Challenge

Rigorous Evaluation

Assessed for technical, functional, and legal compliance

Live Demonstrations

Validated through final presentation and live demonstration

Recognized for Excellence

Awarded for innovation,
technical robustness &
practical applicability

DPDP Act, 2025 Aligned

Strong alignment with India’s Digital Personal Data Protection framework

Trusted by India’s Leaders in Privacy and Compliance

Enterprises across BFSI, fintech, and digital commerce trust Privy to keep their data, consent, and compliance under control.

Why Leading Brands Trust Privy to Stay in Control

Built for India. Trusted by organisations that lead with privacy, governance, and trust.

Engineered for India’s Privacy Era

Partnered with DSCI and trusted by RBI, SEBI, and IRDAI to deliver DPDPA-ready privacy frameworks.

Tailored for Every Industry

From finance to retail to healthcare, Privy fits the way real businesses handle data and privacy.

Interconnected Modules Powered by AI

Your built-in privacy co-pilot that detects risks, connects workflows, and turns compliance into insight.

Implementation That Fits Your World

Built on proven playbooks and powered by trusted partners for seamless onboarding.

Backed by IDfy’s Trust Infrastructure

Built on 14+ years of identity and compliance expertise trusted across India.

Building Control, One Milestone at a Time

A seven-year journey of turning privacy principles into real, operational control for India.

2018

Key contributions to the SriKrishna Committee, shaping India's privacy framework

Joined MeitY consultations to align governance with implementation

Built PriView with DSCI to help businesses stay DPDPA-ready

Building India's first privacy and data-governance community, driving real implementation

Now powering live DPDPA adoption with leading Indian enterprises

Winner of MeitY's DPDP Innovation Challenge, setting the benchmark for consent infrastructure in India

2026

“At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.”

N. Balaji

(President & Head - Business Intelligence Unit (BIU))

Axis Bank

“We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.”

Praveen Mishra

(CISO & SVP)

Axis Finance

“Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.”

Sayed Suleman

(CTO)

TrustPaisa

The Trust We’re Known For

Featured across leading publications for powering India’s privacy transformation.

Here’s everything you need to know about Privy, compliance, and building trusted privacy programs.

Still have a question?

The Digital Personal Data Protection Act, 2023 (DPDP Act) is India's comprehensive data privacy law that governs how organizations collect, process, store, and share personal data. It establishes clear rights for individuals (data principals) and obligations for businesses (data fiduciaries), emphasizing consent, transparency, and accountability. The Act aims to balance innovation with privacy protection, ensuring that personal data is handled responsibly across digital ecosystems.

If your organization collects, processes, or stores personal data of individuals in India, whether you're based in India or abroad, you need to comply with the DPDP Act. This applies to businesses of all sizes across sectors like e-commerce, healthcare, fintech, education, and more. Non-compliance can lead to significant penalties, reputational damage, and loss of customer trust. Starting early with a structured privacy program helps you stay ahead of regulatory requirements.

Non-compliance with the DPDP Act can result in penalties of up to ₹250 crores, depending on the severity and nature of the violation. Beyond financial consequences, businesses risk reputational harm, loss of customer trust, and operational disruptions. Regulatory scrutiny can also lead to audits, legal challenges, and restrictions on data processing activities. Proactive compliance not only mitigates these risks but also positions your organization as a trusted, responsible brand.

Personal data, or Personally Identifiable Information (PII), refers to any information that can identify an individual, directly or indirectly. This includes names, email addresses, phone numbers, Aadhaar numbers, IP addresses, location data, biometric information, and even behavioral patterns. Under the DPDP Act, organizations must handle all personal data with care, ensuring it's collected lawfully, used transparently, and protected against unauthorized access or misuse.

A data privacy management platform helps organizations operationalize compliance by automating and centralizing privacy workflows. It enables discovery and classification of personal data, manages consent lifecycles, tracks data subject rights, monitors third-party risks, and generates audit-ready documentation. Platforms like Privy transform privacy from a manual, fragmented process into a scalable, proactive program helping businesses stay compliant, reduce risk, and build lasting trust with customers and regulators.